When it comes to blogging, it can be pretty difficult to get any sort of traffic. When I started years ago, there were seriously so many things that I was doing wrong. Those were the things that lead me to have pretty much zero traffic. I’m serious, if I had 10 views a day, it was a good day. After I had been blogging for a little while, I slowly began pinpointing exactly what was the problem. If you’re having issues with people not reading your blog, check these tips!
You’re not providing quality
Oh my gosh, I wish that someone had yelled at me about this. For me, I select blogs based on the quality of content they provide me. I absolutely love to talk, which I know isn’t surprising to you! If I’m going to be creating content, you can bet that it is going to be information that I know is useful. No matter what you’re blogging about, you cannot expect people to take the time out of their life to read your post, make it worth their while. This can be by providing amazing content, giving great tips, or even creating something that they can download to help them out. This will vary depending on your topic.
Lack of consistency can be a reason people are not reading your blog.
Another huge problem that I had was that I wasn’t being consistent. Without new content, you can foresee people not reading your blog girl! The rule quality over quantity definitely applies here though. We all have lives, and those are more important if I’m being honest. As long as your staying consistent on some platform, I think that is important as well. I’ll get into building community in just a few minutes. For every blog I’ve ever had, I have utilized social media to share my posts, and to make new friends! Over the past year, I figured out a schedule that works for me and my readers.
Blog titles matter, who knew?!
I’ll be honest here, I’m not the best when it comes to blog titles. You would think that since I work in marketing that I would be better, right? Blog titles are one of the first things a potential reader is going to see. It’s going to catch their attention and will be one of the primary reasons that someone clicks on your content. Majority of people are looking to solve a problem, so you want your post to be the answer they are looking for. Including numbers is one of the best ways to attract attention, there’s just something about a countdown! Words that act as a call to action can also be a great way to attract readers!
You’re not being authentic
Not only is this a reason people are not reading your blog, but it could also be a reason that they aren’t engaging with you on social media. Authenticity is sort of a rare commodity in the influencer industry. I’m not quite sure when it became cool to not be yourself, but I don’t think I was signed up for that newsletter. I think we all can agree that you’re able to know when someone isn’t being authentic, you can almost see it. I hate to be cheesy, but there is the only one you, and that is what is ultimately going to make you different than anyone else who is in the blogging community. If you see people not reading your blog, but reading others, you might want to take a step back and do some reflection.
Speaking of community…
You’re not building one! There is nothing more important than building that relationship of trust with your reader. If you aren’t proving yourself to them, they will be another who person who is not reading your blog. An easy way to focus on building your community is by creating an email list. This is a great way to continue the conversation! Speaking of, have you joined The Brunch Club? Not only is it a monthly newsletter sent straight to your inbox, but you get access to my free resource library too. Oh, did I mention there are special posts that you won’t find anywhere else there? If you’re not ready for a newsletter, let your readers know that you’re on Instagram, Twitter, Pinterest, Facebook, or wherever you might be!
There is no focus
When I began blogging, I thought I was going to be strictly beauty. As the months went on, I realized that I had more topics I wanted to share. Sometimes your content is the reason someone chooses not to read your blog, or they could just be confused. It got crazy on my first blog for a while until I decided to narrow it down to three topics. Beauty, lifestyle, and blogging. Actually, the blogging idea came as an afterthought. I was shocked by the lack of honest advice that was offered, or how much people were charging for some basic advice.
Over the past three years, that has changed quite a bit, and there are more resources than you could ever possibly need. Back to focus! Focus your blog on what you want to write about, not what is popular. I have distinct topics that draw me into the blogs that I love, and the writers’ focus is what keeps me going back. You don’t have to pick a niche to follow and only be dedicated to that, but you also can’t write about everything under the sun. Pick 2-4 topics that you love, and focus on those.