It seems like every time I turn around, someone is trying to tell me that blogging is dead. While social media may be on the rise, it definitely is not the same as a good old fashioned blog! To settle the debate, I’m sharing my six reasons that not only keep me blogging, but also that should entice you to start blogging right now! Has blogging died, you decide for yourself.
You don’t own your social media profiles
I hate to break it to you, but any social platform could be deleted at any moment. We all witnessed what happened to Snapchat after Kylie Jenner put it down! I’ve previously shared my feelings about
The best thing about a blog is that the only person who is going to remove it is you. You pay for your domain name, you pay for your hosting, you invest your time and money into it. While Siteground, WordPress, Namecheap, or any other platforms I use could be deleted at any moment, the risk is significantly lower than social platforms. In the digital world, everything we do is based on the actions of someone else. Once Facebook came along, the need for Myspace all but disappeared. As my mother would say, don’t put all of your eggs in one basket when it comes to your content!
There is more value in blogging
I’m not saying that people aren’t creating great content on other platforms, but it doesn’t compare to what is offered on a blog. With Instagram, you’re limited to the reach you can really receive. You can only use a certain number of hashtags, you can only like a certain number of pictures, you can even only follow a certain number of people. Creating a long caption might be a great way to connect with your audience, but how much can you really put into a caption? Even with Twitter, you’re limited to a certain amount of characters.
With blogging, you can create content that is as long or short as you want. Sometimes my blog posts run over 1,000 words, and sometimes they are a short and sweet 500 words. I’ve mentioned a few times about the importance of value! I find blogs to typically just have more value! More copy, more photos, and more evidence as well. If blogging has actually died, I cannot find any proof.
You just cannot fake it
We all are aware that around 30% of Instagram users have purchased some sort of fake engagement or followers in their lifetime. The amount of users that have skyrocketed themselves into success by purchasing themselves into it is crazy. PS: I have a post coming soon about how to spot fake followers/engagement! There are hundreds of websites that can deliver likes, views, and followers to you in just a matter of seconds.
With blogging, it is pretty much impossible. As a matter of fact, I’ll be bold enough to say that it is impossible. If I’m reading a blog post about growing your email list by 500 users per month, you better be showing proof. You can’t buy blog views, you can’t buy email subscribers, and you cannot buy the community that a great blog will build. For me, any time that I share a post about how I grew something on my blog or social media platform, you can bet that I have proof!
Has blogging evolved?
YES. I’ve been reading blogs since about 2008. Blogs that were amazing back then have nothing on the blogs of today. Instead of just posting about your weekend, people are creating editorials that rival even the biggest magazines. Blogging has evolved, but that doesn’t mean that blogging died. We all change and evolve over time, and that is just part of a natural cycle. Just because social media is on the rise, it will never take the place of a blog.
If you’re worried about blogging moving too fast, don’t worry about that! Once you get into blogging, it just becomes a natural process. If something new is going on in the blogging world, you will know within a matter of hours, I’m not even joking. Plus, if you’re a serious blogger, then you should naturally be evolving over time to be the best blogger that you can be! If someone tells you that blogging died and you should focus on something else, just ignore them. You do you!
Your blog shouldn’t rely on social media
Excuse me while I climb back up on my soapbox. If you’re serious about blogging, then social media should almost be an afterthought. I’m not saying that social media isn’t important to a blog, but the content that you are producing on a traditional blogging platform cannot be reproduced on any social channel. Sharing your blog on social media is a great way to promote your blog. It is also a great way to continue the story of who you are, or show a different side of the blogger behind the blog. What happens on your blog shouldn’t be impacted by what goes on in your Instagram comments.